Lead Generation Services

Lead Generation

Get More Leads to Your Business & Every leads have related to your Category the hope of nurturing them throughout and the buying process to help convince them about your offerings and then convert them into a paying customer.

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques.

What and why?

Business Promotion24 leads generation services give you redoubled variety of targeted and qualified leads in B2B and B2C markets. Within the world of digital promoting service, lead generation company will function your opening to induce nearer to the client, supported the interest or inquiry of the products/services shown by them.

Business promotion24 helps in providing pay per lead services to assist in growth of on-line businesses, either through paid promotions or organic optimization of the web site or service.

Functionality for on-line lead generation services

Leads generation, being the primary step in transportation customers to the corporate, is why it’s paid nice attention. The team helps in generating leads for the corporate to induce additional customers and also the CRM team can convert those leads into customers.

The campaigns used for generating leads area unit conceptualized by our team World Health Organization implements them to achieve valid leads. The qualified leads area unit then delivered to the shoppers or their marketing/sales manager through emails.

Targeted Leads

We provide our shoppers with a lead generation service that will increase the quantity of targeted and qualified leads. Our exclusive focus is to supply these prospects by developing a lead generation strategy that effectively garners these leads. Whereas we tend to work by providing “ready to get sales opportunities,” that’s solely a part of the set up. We tend to additionally produce demand for the leads in real time in a trial to extend the viability of these prospects. With these efforts, we are able to effectively work to satisfy our clients’ wants.

12 The finest way to reach out to Target customers at right time and right place!

1) Sales, Marketing, Customer Service and Product Alignment

Lock your Sales, Marketing, Customer Service and Product Development teams in a room and don’t let them out until they come up with a Service Level Agreement (SLA) that commits them (and Management) to:

Agreement on definitions and criteria—what is a lead, marketing qualified lead, sales qualified lead, sales accepted lead, opportunity, customer, upsell opportunity, retention opportunity, etc.

2) – Marketing Automation and CRM Integration

You will need sales and marketing technology to put your process in place and get it running. As part of your alignment process, your teams need to agree on tools they will commit to using every day to capture and manage leads and customers. The best solutions are easy to use and incorporate every aspect of inbound marketing, including:

Website content management system

Content creation and promotion (blogs, social media)

Lead conversion (landing pages, forms and calls-to-action)

Lead nurturing (drip campaigns, personalized content)

Marketing automation (email marketing, list segmentation, lead scoring, lead management workflows)

CRM integration (seamless, bi-directional transfer of lead data, KPIs and communications)

Enterprise application integration (customer service apps, e-commerce, business intelligence systems)

3) – Lead Generation

Capture qualified sales leads through high quality content and targeted:

Inbound marketing—blogging, guest blogging, blogger outreach, blog syndication, social media updates, social media engagement, SEO on-page optimization, premium content (eBooks, infographics, videos, webinars), calls-to-action, landing pages

Demand generation—paid search (ppc), social media ads, banner ads, native ads, email marketing, direct mail, print ads, media ads, tradeshows, speaking engagements, personal networking

4) – Lead Intelligence Gathering

Marketing works with Sales to establish key criteria for lead segmentation and scoring. Hopefully, you have already created a comprehensive list of buyer personas and a detailed buyer journey for each persona. If not, check out these resources. Now plan how you will capture this information through landing pages and forms, using a progressive profiling approach so that conversion rates are kept high. Identify relevant pages and events that, if visited or triggered, also allow you to update lead profiles during the buyer journey. Access LinkedIn, Data.com, Hoovers and other business data sites you can use to cross-reference leads and further develop their profiles. Some of these sources can be directly integrated through HubSpot and Salesforce apps and APIs.

5) – Lead Segmentation

Set up marketing automation workflows to categorize leads and segment them into lists using criteria established in Step #1. Use these lists to nurture leads with relevant content and personalized email communications. Also use them for targeted campaigns, segmenting leads with a certain role or title or within a certain industry or market segment.

6) – Lead Scoring

Set up lead scoring criteria and points-awarded system to update lead lifecycle stages, move leads to the CRM when the timing is right and trigger notifications using marketing automation workflows. Leads accumulate positive scores for behavior and demographics. For example:

Personal—industry, title, role, company size, revenues

Engagement—number of visits, unique page views, repeat visits, form conversions, email opens and clicks, blog comments, social media mentions, inbound links

Buyer stage—clicks and conversions on specific content indicating a lead lifecycle change, such as mid-funnel and bottom-funnel offers

Velocity—regency of engagement, volume and timing of events indicating an imminent intent to buy

Also, apply negative scoring for form answers or behaviors that designate a lead as a poor fit, for example: Competitor Company, low budget or non-company email address.

7) – Lead Nurturing

Monitor and influence the progress of leads through the sales funnel by presenting them with relevant content based on buyer persona and content mapping. Content can be sent via personalized drip email campaigns or by direct integration using personalized content, for example website messaging that is tailored for lead segments or buyer personas. Apply lead scoring rules as leads consume your lead nurturing content and move them to different lifecycle stages and segments using marketing automation workflows.

8) – Transfer and Assign Leads to the Sales Team

Automatically move inbound leads over to your CRM using marketing automation workflows and assign them to appropriate sales reps when they reach lead scoring thresholds and/or trigger specific behaviors, such as requesting a free trial or demonstration. Use segmentation rules to assign leads to an appropriate sales rep, for example by territory or industry. This process should be carefully planned in Step #1.

9) – Sales Nurturing, Close and Customer Service

Following the alignment process, every sales rep should understand how to use the CRM and other lead intelligence tools to be able to quickly evaluate sales qualified leads and reach out to them quickly. Lead intelligence will help reps formulate a strategy for engaging with their prospects, gain their interest and trust, and develop a relationship that leads to a closed sale. This process is called sales nurturing. Every rep needs to update the CRM following every communication to keep lead status up-to-date and make sure that Marketing doesn’t step on the sales process with inappropriate content.

10) – it’s all about the communicative Technology and how you employ that in the Lead generation process

“The lead generation process starts by finding out where your target market ‘lives’ on the web.”

11) Evaluate Lead Generation Process

”Constant analysis is key in successful selling and when included as a best of practice and performed as a routine, many low producing sales months can be avoided.”

Live chat is the best real-time communication platform. It enables your customer representative to be creative, informative and fully functional during a live chat session. It’s the level of interactive communication which matters the most as it builds the trust in customers.

#12 – Analytics and Reporting

None of this works, let alone improves, without closely monitoring the performance of every aspect of your lead generation and lead management process. Account Reps, Consultants and Technologists need to use analytics tools to optimize each step in the process and make strategic decisions to improve results. Each team needs to know how to generate the right reports from your Marketing, Sales and Customer Service systems in accordance with the SLA created in Step #1. Reports are shared with other teams and Management in order to ensure compliance with the SLA, to make better budgeting and staffing decisions and to allow senior managers to assess performance.

Acquire Leads

“The lead generation process starts by finding out where your target market ‘lives’ on the web.”

Nurture Existing Leads

“Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.”

Score Each Lead

“It’s important to decide on what types of leads you want at the middle and bottom of your sales funnel.”

Pass Along Leads to Sales

“Lead generation is a fairly core activity to marketing.”

Evaluate Lead Generation Process

”Constant analysis is key in successful selling and when included as a best of practice and performed as a routine, many low producing sales months can be avoided.”