Social Media Optimization
Social media optimization (SMO) refers to the making of online content that is likely to be shared through all social networks Engagement. You can ensure a durable web presence for the business and creates the internet consultant of the brand. It not only introduces persons to the business but also supports in branding, improving brand visibility and remember. Social media optimization provides the opportunity to reach out to niche audience.
Define & Explain Social Media Optimization & services
Social Media Optimization is principally using social media as a promoter to grow your corporation’s online presence. Where some businesses tend to just set up a profile on LinkedIn, Instagram, Facebook or Twitter to be where their customers are, SMO is about strategically making, building and maximizing your social media plan to connect with your target audience. SMO allows you to:
Reinforce your brand
Generate your Target leads online
Get more Business Opportunities & visibility
Connect with your audience
Why Choose SMO in Marketing
The positions between social media marketing and search engine marketing are becoming increasingly blurry. In the past, the two were watched at as separated and distinct characteristics of marketing. But the reality is that they’re more tangled than you might think.
While getting 1,200 Tweets on an article won’t magically boost up your rankings on Google, social media marketing and SEO are both stronger together. One analysis found 60% of companies that aren’t succeeding with SEO aren’t integrating social media marketing.
1. Optimize Your Social Media Optimization Strategy
A lack of social media strategy has been a roadblock for corporations for a while now. Partly because it’s still honestly new, and also because social media is always changing. Twenty-eight percent of brands feel that a lack of Planning is the top obstacle keeping them from becoming a social business. In order to optimize your social media marketing campaigns, you have to have a strategy with visibly defined goals and objectives.
A social media optimization strategy should emphasis on growing your presence and achieving measurable results. This post outlines how to setup your strategy in 7 (seven steps)
Ensure Your Social Objectives Solve Challenges Tasks
Extend Efforts throughout Your Organization
Emphasis on Networks That Add Value
Create Engaging Content in Business
Identify Business Opportunities & Goals through Social
Engage Instead of Ignore
Track, Improve and Market Your Efforts
When you have a documented strategy in place, you measure where you stand and make Brand improvements wherever necessary. We’ll touch on that topic more toward the end of this post.
2. Do Target Keyword Research & Optimization
One of the core competencies for SEOs is the ability to do keyword research. Keyword research is all about identifying the phrases and topics your target audience is searching for, so you can create relevant content for them. The same thing applies for social media optimization.
You need to know what topics, hashtags and keywords your target audience uses so you can share content that’s relevant to their interests. Keyword research will also help you learn which hashtags and phrases to use in your social media posts so you have a higher chance of being found when people search for content relevant to your brand. Most brands use this report to track trends in their branded keywords and hashtags. But you can also use it to do a little social media keyword research! Start by coming up with a list of keywords your target audience might use. Then, go into the Twitter Keyword report and add your keywords.
Now, you’ll be able to see the keyword volume of all your target phrases over time. Pay attention to the phrases with the highest volume, then start adding them into your social media posts.
3. Optimize Your Profiles
For SEO, optimizing your website is crucial. The content on every page helps search engines help to understand what your site is about. So when people are searching for topics relevant to your site, search engines know to recommend your content. Social media optimization is very similar. But instead of optimizing your website, you want to enhance your profile.
Profile photo: Your profile photo should be your organization logo. You can use a head shot of yourself if you’re a freelancer, consultant or personality.
Username: Practice your company name. Social media username availability is opening to become a large reason for brands when they’re selecting a business name. Using your brand name makes it easier for customers to find you when they’re searching for your profiles on social. You can use a tool like Knower to check if your company’s name is available on different social media channels.
Bio: Clearly state what your company does. If possible, place a track able link back to your website within your bio to drive more traffic & Ranking. Using relevant keywords in your bio will also give your page more visibility in search Results.
Business Promotion24 Most importantly, fill out your profile completely. Sites like Facebook and LinkedIn let you enter a lot of data about your enterprise. Unfortunately many businesses leave these fields incomplete because they current through the process. But the more complete your profile is, the more your page will stand out.
4. Optimize Your Content
You’ve probably heard the saying, “Content Is King” when it comes to SEO. Well the same thing is true when we’re talking about SMO. Content drives social media. You can’t succeed with social media marketing without sharing quality content.
There are two types of content that you can publish on social media:
Ideally, your strategy should have a mix of both.
Original content is content that’s exactly made for social media, and is usually portion of a campaign. For instance, when we launched its #Businesspromotion24 campaign, they created original graphics to share on Twitter.
Curated content is content that’s shared from various sources around the web. Content Curated is more than just tweeting out links. In order to optimize it for the better results, you should only share content that’s valued and relevant to your audience. Quality always beats out quantity. Determine what content your audience finds the most relevant by measuring the engagement for each post.
5. Optimize Your Posting Schedule
The time you post is just as important as what you post. What’s the point in sharing an incredible photo on Instagram if nobody sees it? Here are some advices to optimize your social media posting schedule.
Good Time to Post on Social Media
The ideal posting time depends on your audience and the social media site you’re using. Luckily, tools like Business promotion24 Social are able to make this process a lot easier by calculating the best time to post on your social media accounts for the maximum engagement. We also did some research into the best times to post on social media, which will help give you a worthy starting point.
How Every so often to Post on Social Media
Another part of timing your social media posts is choosing the right frequency. You want as many people to get your posts as possible, but you don’t want to completely bombard your followers’ streams and timelines. Here’s a breakdown of the optimal social media posting frequency for diverse social networks according to research from Constant Contact:
Facebook: 2 times per day
Twitter: 2+ times per week
LinkedIn: 2 times per day
Pinterest: 2+ times per week
Stay organized by making a social media editorial calendar for your business.
6. Tracking & Improvement with Social Media Analytics
Just like with SEO, you should proper tracking your SMO efforts with social media analytics. Some of this can be done through Google Analytics by using UTM codes. UTM codes and shortened URL’s allow you to attribute the traffic your website gets from social media to a specific channel or campaign. In addition to that data, use the reports you get from your social media marketing tool to get a full image of the influence of your campaigns.
Social media reporting
On the side, from tracking traffic, tie in social media specific metrics too. A great place to start is Business Promotion24 four social media metrics. Javed Akhtar metrics are good because they’re straightforward and focus on the key aspect of social media—engagement. They answer the question: Do people like what you’re sharing?
Social Media Optimization can extremely improve the way you approach marketing on Facebook, Twitter, Instagram and other social media sites. Start taking a strategic approach to social media marketing and expand your results.