The landscape of investment in the Middle East is shifting rapidly, and Sharjah is at the forefront of this transformation. Mohamed Juma Al Musharrkh, CEO of the Sharjah FDI Office (Invest in Sharjah), recently announced a remarkable **45% growth in foreign direct investment (FDI) projects** for the emirate in 2025. According to Al Musharrkh, this surge is a direct reflection of the UAE’s robust economic competitiveness and its status as a safe haven for global capital.
At **Business Promotion24**, we closely monitor these economic shifts to provide our readers with the most relevant insights into the region’s growth. In a recent interview with the Emirates News Agency (WAM), Al Musharrkh highlighted that while global investors are becoming more selective, the UAE remains a top-tier destination due to its stability and forward-thinking regulatory frameworks.
### The 9th Sharjah Investment Forum: Building Adaptive Economies
This announcement comes as Sharjah prepares to host the ninth **Sharjah Investment Forum (SIF)** on October 14th and 15th at the Al Jawaher Reception and Convention Centre. Organised in collaboration with the Ministry of Investment, the forum’s theme is **”Building Adaptive Economies.”**
The event will host over 80 global speakers, including ministers and industry experts, to discuss how businesses can achieve sustainable growth in an era of rapid transformation.
### The Four Pillars of UAE’s Investment Appeal
According to the CEO of Invest in Sharjah, the UAE’s attractiveness to international investors is built upon four foundational pillars:
1. **Economic Diversification:** The UAE has successfully moved away from oil dependency. Non-oil activities accounted for a staggering **79.4% of the economy** in the first quarter of 2026. Key sectors like financial services, healthcare, and telecommunications are driving this growth.
2. **Legislative Agility:** The UAE ranks first globally in the adaptability of government policy. This flexible legislative ecosystem ensures that setting up and expanding a business is seamless for international entrepreneurs.
3. **Human Talent and AI:** People are the heart of the UAE’s knowledge economy. The country ranks first globally in international experience and was a pioneer in appointing a Minister of State for Artificial Intelligence. Today, over 70% of the working population utilizes AI technology.
4. **Emerging Sectors:** The UAE has positioned itself early in greenfield investments, particularly in manufacturing and telecommunications, securing its lead in the industries of the future.
### Sharjah’s Unique Economic Identity
Under the visionary leadership of His Highness Dr. Sheikh Sultan Bin Mohammed Al Qasimi, Sharjah has carved out a clear identity focused on production and knowledge. By placing people at the center of development, the emirate offers a stable and predictable environment for long-term investment.
As the global economy faces new challenges, Sharjah’s 45% FDI growth proves that a focus on adaptability and talent is the key to success. Stay tuned to **Business Promotion24** for more updates on the Sharjah Investment Forum and the latest trends in the UAE economy.
